So I own an Estonian company. It wasn’t as easy as 18 minutes for me because of other life circumstances and others being a bit faster than I am accustomed to from living a long time in Czech republic. Guys at LeapIN were really pleasure to deal with.
At the beginning I wanted to avoid to use my name as a brand because I changed my name several times during my gender transition. But I was ready to do it, it just wasn’t my preferred solution. Unfortunately I couldn’t have used name ‘Dyslexic Panda’ because WWF has registered European trademark for almost service classes including 42 which deals with anything coding and design related.
I am not angry at them for that. If I were angry with WWF it’s use of word panda which refers to that black and white bear and not red panda. It complicated my plans a little bit and pushed me partly beyond my comfort zone.
As I had no other back up names for my company I chose to use my name. So the name of my company is Sarah Gebauer OÜ1. So now I have to create branding again. I have some parts which I want to still use but some will be quite different because I have evolved as a designer. My plan is to create a new theme on Monday 15th and around that time to publish an app or two on Apple AppStore.
I am changing direction to what I thought it would be last month but looking back this is right solution. I will start considering/looking for client work after February 19th.
- short for osaühing ↩